- 2020, 27 f
Four months after the launch of the Seguimos Juntos The Coca Cola Foundation Philanthropic Fund, 113 non-profit organizations were supported, reducing the negative impacts of the pandemic on communities through prevention and awareness.
The initiative was divided into three pillars – food security, health & prevention and awareness & communication -, reaching 25 of the 27 Brazilian states and directly impacting more than 1.2 million people. More than 20,000 COVID-19 tests were donated, in addition to 65,000 medical equipment.
Each of the funded NGOs had to prove that they were already battling the effects of the pandemic in vulnerable communities and that they would be able to deliver donations in 30 days. Criteria such as the benefited region, its contamination status and the number of expected beneficiaries were also taken into account.
The impact of the Philanthropic Fund can be seen directly on its beneficiaries. Paulo Roberto Alves, assisted by the Gastromotiva organization, reports: “I lived on the street and now I live in a rented room near the Gastromotiva Cafeteria. I used to go to the community cafeterias every day, and if it weren’t for the Cafeteria Food Banks, I wouldn’t even have food at home. This food basket will help me a lot. My only income comes from government assistance for mental disorders and I use it to pay my rent, food and medication. Being part of the diverse organizations and projects supported by Gastromotiva makes all the difference.”
To learn more about the Philanthropic Funds that rely on SITAWI’s financial management, click here.