First map of social and environmental impact businesses

Education and green technologies are the topics with the highest incidence in impact businesses, according to the 2017 Impact Map. Conducted by Pipe.Social, a platform for connections for entrepreneurs, the study consulted 579 organizations with the intention of creating an X-ray of the sector and monitoring its evolution.

There is a growing number of companies that have in their DNA the commitment to solve social and environmental problems. Among the businesses mapped, 70% are already formalized and 40% have been founded for less than three years. The number of initiatives mapped out by women is only 20% and, of the total amount, 63% is in the Southeast region.

Besides the general picture, the report brings an analytical look at the data, with reflections on the sector. Several experts participated in the process of constructing the research with comments and reflections.

“The mapping was a great step to have a deeper panorama of the Brazilian high-impact business. It shows how much the industry has already advanced and where we as intermediaries should focus our efforts to make it even stronger and more transformative. We hope that next issues will also include non-profit impact businesses”, said Leonardo Letelier, CEO of SITAWI.

[MAPA IMPACTO 2017] PipeSocial.key

Research shows* that impact investment has grown exponentially. The survey of Pipe.Social points out that Brazil is following the world trend and, although formalized, employing people and generating income, it still needs to address important issues and mature in several aspects. Currently, there is a disconnection between investor interests and the needs of entrepreneurs. While there is a high demand for capital in the early stages, investment offers focus on more mature phases of the venture journey.

Rob Packer, Social Finance Manager, stresses the importance of impact measurement. According to the report, about one-third of respondents do not find it necessary to measure or monitor their impact and 31% have not yet defined impact indicators.

“Despite strong growth in interest in the field, businesses need to commit to understanding and measuring their impact, and there is still a long way to go to integrate these considerations into the day-to-day business of the mapped businesses,” he said.

The results of the research and complete material can be accessed through the link: http://www.pipe.social/mapa2017

* The Global Impact Investing Network survey of 2016 recorded more than $ 77 billion in impact investment assets under management, with the intention of raising capital by 16% by 2017. Source: https://thegiin.org/knowledge/publication / Annualsurvey2016

The latest U.S. Trust survey, conducted with a base of 684 investors, found that more than 85 percent of the millennials surveyed were interested in or had social impact investments. Source: U.S. Trust Insights on Wealth and Worth Survey http://www.ustrust.com/ust/pages/insights-on-wealthand-worth-2016.aspx