Coordination of Territorial Programs

Territorial Programs are initiatives that comprise a wide range of partners and organizations coordinating their activities towards specific social and environmental goals. In order to balance the demands of various, complex priorities, SITAWI provides neutrality and management expertise to ensure a strategic vision during project development.

We manage these complex initiatives in their program, technical, financial and impact objectives, as well as harmonizing goals shared by all the actors involved (the private sector, development agencies, local nonprofits and government), seeking to apply the necessary interventions to achieve the best results.

This approach follows the essential aspects of the Theory of Change, where expected results in the short and medium term, as well as the long-term impacts, form the program’s legacy in a territory or area of influence, with an aim to leaving communities stronger and more autonomous.

Médio Juruá Territory Program
The Médio Juruá Territory Program (TMJ) is an initiative focused on the Médio Juruá region, in the municipality of Carauari, in the State of Amazonas, Brazil. Funded by the United States Agency for International Development (USAID), TMJ is coordinated by SITAWI, and supported by Natura and Coca-Cola, in partnership with the Território do Médio Juruá Forum members. This group includes corporations (Natura and Coca-Cola), NGOs and local companies (Association of Rural Producers of Carauari–ASPROC; Association of Agroextractivists Residents of the Sustainable Development Reserve Uacari–AMARU, Association of Extractive Residents of the Community of São Raimundo–AMECSARA; Association of Agroextractive Women of the Médio Juruá–ASMAMJ; Amazonas Sustainable Foundation–FAS; Mixed Cooperative for the Sustainable Development of the Medium Juruá Reserve–CODAEMJ, Açaí Tupã, among others), and environmental protection agencies (Chico Mendes Institute for Biodiversity Conservation–ICMBio and the Department for Climate Change and Management of Conservation Units, Amazonas State–DEMUC), as well as SITAWI itself, which coordinates the project and fulfills the role of the Forum’s Executive Secretariat.

The 3 years-long program aims to preserve biodiversity, whilst implementing a Territorial Development Plan in the region. The project involves a large number of stakeholders in order to amplify the scale and impact of the conservation and development initiatives in their social, environmental and economical dimensions. The TMJ actions are centered on the Carauari municipality, in the Amazonas State, and are specifically developed with the 64 communities distributed alongside the Juruá river and the RESEX Médio Juruá and RDS Uacari Conservation Units.

The investment will be destined to actions focused on education, sanitation, energy and information infrastructures, access to drinking water, and studies about the region’s sustainable productive chains, such as açaí, andiroba and murumuru. The activities also include the sustainable management of pirarucu, the conservation of chelonians, the support to consolidate rural homes, environmental education, agroforestry systems, and the pilotage of residues, energy and communication systems in the area.

Ever since its elaboration, the program has been participatory and groundbreaking. The TMJ’s priorities and the region’s needs have been highlighted by evidence-based measurement through the Social Progress Index – Communities (SPI), carried out in the region since 2015 as a joint initiative of Natura and Coca-Cola. The index is based on the methodology developed by the American professor and economist Michael Porter to measure social progress without considering economic factors. Its application in Carauari is a worldwide first, using primary data for the evaluation of social and environmental development at the local level. After the diagnosis is complete with technical support from Ipsos, companies, government agencies, NGOs and social movements were able to align the investment efforts in the region.

After analyzing the areas with the greatest gaps between the Brazilian average and the local results, the priorities were outlined in a series of participatory workshops that brought together government, the private sector, civil society, and representatives from riverside communities. Based on theses local demands, SITAWI prepared the technical and financial content, following the same process of co-creation involving all actors.

SITAWI is responsible for the project’s articulation and for the coordination of its activities, reports, evaluations results and support for local companies. The program intends to leave a legacy for the Médio Juruá that strengthens and empowers everyone that lives or works in the area.