Coordination of Territorial Programs

Territorial Programs are initiatives that comprise a wide range of partners and organizations coordinating their activities towards specific social and environmental goals. In order to balance the demands of various, complex priorities, SITAWI provides neutrality and management expertise to ensure a strategic vision during project development.

We manage these complex initiatives in their program, technical, financial and impact objectives, as well as harmonizing goals shared by all the actors involved (the private sector, development agencies, local nonprofits and government), seeking to apply the necessary interventions to achieve the best results.

This approach follows the essential aspects of the Theory of Change, where expected results in the short and medium term, as well as the long-term impacts, form the program’s legacy in a territory or area of influence, with an aim to leaving communities stronger and more autonomous.

Médio Juruá Territory Program
In 2017, SITAWI initiated the Médio Juruá Territory Program (TMJ), an international cooperation program funded by the United States Agency for International Development (USAID) and in partnership with Coca-Cola Brazil and Natura.

With its support from USAID, the Program relies on close collaboration with the members of the Middle Juruá Territory Forum. This group includes corporations (Natura and Coca-Cola), nonprofits and local companies (Association of Rural Producers of Carauari–ASPROC, Association of Agroextractivists Residents of the Sustainable Development Reserve Uacari–AMARU, Association of Extractive Residents of the Community of São Raimundo–AMECSARA, Association of Agroextractive Women of the Médio Juruá–ASMAMJ, Amazonas Sustainable Foundation (FAS), Mixed Cooperative for the Sustainable Development of the Medium Juruá Reserve (CODAEMJ, Açaí Tupã, among others) and government environmental protection agencies (Chico Mendes Institute for Biodiversity Conservation–ICMBio and the Department for Climate Change and Management of Conservation Units, Amazonas State–DEMUC), as well as SITAWI itself, which coordinates the project and fulfills the role of the Forum’s Executive Secretariat.

The Médio Juruá Territory Forum is an initiative that aims to integrate the organizations and institutions working in the Middle Juruá to promote the region’s social and economic development. The Forum is active in the municipality of Carauari, in the State of Amazonas. The Territory is made up of 64 riverside communities along the Juruá River located in and around two Conservation Units (CUs): the Médio Juruá Extractive Reserve and the Uacari Sustainable Development Reserve.
Since its first inception, the Program has been pioneering and participatory. The program’s priorities and the region’s needs were identified with evidence-based measurement through the Social Progress Index – Communities (SPI), carried out in the region since 2015 as a joint initiative of Natura and Coca-Cola. This index is based on the methodology developed by American professor and economist Michael Porter to measure social progress without considering economic factors. Its application in Carauari is a worldwide first, using primary data for evaluating of social and environmental development at the local level. With the diagnosis prepared with technical support from Ipsos, companies, government agencies, NGOs and social movements were able to align the investment efforts in the region.The objective of the three-year program is to conserve biodiversity by implementing a Territorial Development Plan for the region, involving a broad stakeholder base to increase the scale and impact of conservation and development initiatives focusing on social, environmental and economic aspects.

After analyzing the areas with the greatest gaps between the Brazilian average and the local results, the priorities were outlined in a series of participatory workshops that brought together government, the private sector, civil society and representatives from riverside communities. Based on these local demands, SITAWI prepared the technical and financial content, following the same process of co-creation involving all actors.

“We developed the whole project based on the demands of the populations. The project has the potential to be transformative for the region to empower communities and serve as an example of how sustainable value chains can conserve biodiversity and drive a region’s social development, and should be a model for other regions in Amazonia. ”

Rob Packer, Manager of Territorial Programs at SITAWI.