DAVIDA - Daspu
The organization - Davida
Founded in 1992, the organization seeks to strengthen the citizenship of the prostitutes, reducing stigma and discrimination through the organization of the class, the protection and promotion of rights, mobilization and social control. Davida is active in health education, especially in the prevention of STDs and HIV-AIDS among prostitutes and clients, in denouncing discrimination, fighting for public policies for the class, and in the organization of studies and research related to the group.
The Social Business - Daspu
Daspu is a clothing brand, launched in 2005, to generate extra income to Davida, making it more sustainable. It also contributes to improved self-esteem of prostitutes, whether acting as fashion models or involved in other ways in the brand.
Difficulties
- In the past 3 years, the brand was experiencing financial difficulties.
- Limited knowledge of business and the difficulty of maintaining the infrastructure.
Purpose of Social Loan
- Expand, strengthen and maintain the sales of brand social
- Advice on strategic planning
Results
With the support of sitawi, Daspu:
- Improved it’s web store
- Increased participation in fashion events and therefore the visibility of the organization
- It set new sales strategies
- Achieved greater speed and consistency in decision-making internal
- Increased sales and consequently, the actions aimed at prostitutes.
- Improved its management, business vision and marketing.
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